60 Santa Cruz County business owners recognized for responsible alcohol sales
Sixty business owners in Santa Cruz County are being recognized for being responsible alcohol merchants.
The Santa Cruz County Friday Night Live Partnership announced the winners of the 13th Annual Responsible Alcohol Merchant Awards Program this week. The awards recognize business owners in the county who actively work to restrict alcohol sales to minors and are compliant with alcohol beverage control regulations.
Friday Night Live youth have partnered with alcohol retailers to actively discourage and limit youth access to alcoholic beverages. That includes discussion of carding and training procedures, store layout and security measures to deter theft. Participating merchants sign and prominently display a “Merchant Committed” pledge that demonstrates their dedication to not providing alcohol to youth.
Those who met the highest grading criteria are being recognized as “Exemplary Merchants;” those meeting the next highest level are being recognized as “Honorable Merchants.”
2013 Exemplary Merchant Award winners:
Palm Market and Deli, Valencia Avenue, Aptos
El Patio Grocery, La Selva Beach Beverages & More, 41st Avenue, Capitola
Capitola Shell, 41st Avenue, Capitola
CVS Pharmacy Store 9960, Bay Avenue, Capitola
Rite Aid Store 5966, 41st Avenue, Capitola
Save Mart Supermarkets, 702, 41st Avenue, Capitola
Live Oak American, 17th Avenue, Live Oak
Quik Stop Market 78, Soquel Drive, Live Oak
CVS Pharmacy Store 9853, Graham Hill Road, Felton
Johnnies Market, Highway 9, Boulder Creek
New Leaf Community Market, Highway 9, Boulder Creek
7 Eleven 2233 14282, Cardiff Pl. Santa Cruz 7 Eleven 2233 29795, Mission Street, Santa Cruz
7 Eleven, Ocean Street, Santa Cruz
La Rosa Market, 2nd Strret, Watsonville
Rotten Robbie 35, Mission Street, Santa Cruz
Staff of Life Natural Foods, Soquel Avenue, Santa Cruz
U Save Liquors, Almar Avenue, Santa Cruz
Valero Corner Store 3528, Mission Street, Santa Cruz
Pleasure Point Liquor and Groceries, Portola Drive, Santa Cruz
Leo’s Liquors, Scotts Valley Drive, Scotts Valley
Mt Hermon Shell, Mount Hermon Road, Scotts Valley
Valero Corner Store 3736, Scotts Valley Drive, Scotts Valley
7 Eleven 2233 17296, E Lake Avenue, Watsonville
7 Eleven 2233 32323, Main St. Watsonville Grocery Outlet, Main St. Watsonville Super Max 5, E Lake Avenue, Watsonville
Valero Corner Store 3400, Freedom Blvd. Freedom Valero Corner Store 3737, Main Street, Watsonville
Four Corners Market, Amesti Road,, Watsonville
2013 Honorable Merchant Award winners:
Circle K Capitola 76, 41st Ave., Capitola
New Leaf Community Markets, 41st Ave.,Capitola
Rite Aid 5965, Rancho Del Mar, Aptos
7 Eleven 2233 14280, Portola Dr., Live Oak
Deke’s Market, 7th Ave., Live Oak
Kongs Market, 26th Ave., Live Oak
Mel’s Market, Soquel Dr., Santa Cruz
Valero Corner Store 3529, Capitola Rd., Live Oak
Felton Valero, Graham Hill Rd., Felton
New Leaf Community Markets, Highway 9, Felton
M&V Boulder Creek Liquors, Highway 9, Boulder Creek
Redwood Keg, Highway 9, Boulder Creek
Ben Lomond Market, Mill St., Ben Lomond
Beach Liquors, Beach St., Santa Cruz
New Leaf Community Markets, Pacific Ave., Santa Cruz
Santa Cruz Market, California Ave.,Santa Cruz
Valero Corner Store 3734, Mission St., Santa Cruz
Valero Corner Store 3735, Soquel Ave., Santa Cruz
Whole Foods Market, Soquel Avenue, Santa Cruz
Soquel Shell, Soquel Avenue, Santa Cruz
7 Eleven 2233 26525, Mount Hermon Road, Scotts Valley Barsis Liquors, E Lake Avenue,Watsonville
CVS Pharmacy Store 9796, Rodriguez Street, Watsonville
El Pueblo Food #11, Union Street, Watsonville
Santa Fe Mercado, E Lake Street, Watsonville
Town & Country Liquors, Main Street,Watsonville
Quik Stop Market 41, Freedom Blvd., Freedom
Rite Aid Store 5969, Freedom Blvd.,Freedom
Corralitos Market & Sausage Company
