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AP California

Businesses luring employees along with customers this season

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Published 7:12 AM

By ADAM BEAM
Associated Press

FOLSOM, Calif. (AP) — Businesses struggled to get through the Great Recession a decade ago as low demand forced them to shed workers to stay afloat. But the opposite is happening in the pandemic where there is lots of demand but fewer workers. The labor shortage has played out in surprising ways across California. In Folsom, an affluent suburb of Sacramento, city councilwoman Sarah Aquino is telling people to take part-time jobs at their favorite businesses. Aquino is an insurance broker. But she’s also working part time as a hostess at one of her favorite local restaurants. She considers it her civic duty. 

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