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Santa Cruz moves forward in ‘banning the butt’ with filtered cigarette ban

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SANTA CRUZ, Calif. (KION) - The Santa Cruz City Council is taking a big step toward banning the sale of filtered cigarettes within the city.

Those against the move include smokers and retailers who sell cigarettes.

People in support of the change don't point to health risks, but instead to the environment.

They argue the presence of no smoking signs and public ashtrays is not enough to curb the impacts of widely-littered cigarette butts.

"I've seen all the cigarette butts, and they're leeching toxins into the marine ecosystem and our home, and we're spending almost $14 million a year to clean this up," says Fifer Garbesi and Amelia Eichel of Waste Free Santa Cruz.

The ordinance will return for final adoption at a future meeting. 

Back in October, Santa Cruz County passed a similar ordinance.

Full enforcement in unincorporated county areas is set to begin in January 2027. 

In unincorporated parts of the county, the sale of filtered cigarettes will already be illegal come 2027 after county supervisors passed the first-of-its-kind legislation last October.

City councilmembers voted unanimously in favor of the ban. If it’s the same result at next week’s meeting, the ban will be official.

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Sergio Berrueta

Sergio Berrueta has been in the news for quite awhile going from studying print media to entering the realm of broadcast.

Originally from Bell Gardens, California, in Southeast Los Angeles. Berrueta started his professional news career in Eureka as a newscast producer for North Coast News (now The Northstate’s News) at KAEF ABC 23 in 2022. He pivoted a year later in 2022 going from behind-the-scenes to in front of the camera as a multimedia journalist for Redwood News Channel 3 (KIEM/KVIQ) also in Eureka.

Berrueta studied journalism at Humboldt State University (now Cal Poly Humboldt) earning his Bachelor’s Degree. Berrueta was a staff writer, page editor, social media manager and editor-in-chief of the university’s El Lenador, the only bilingual publication in all of Humboldt County.

Before moving to the North Coast, Berrueta had earned his Associate’s Degree at East Los Angeles College in 2019 after beginning his educational journey in 2012. He also was on staff for the ELAC’s publication, ELAC Campus News, having been a staff writer, page editor, and online editor.

Outside of news experience, Berrueta has also been in education as an AmeriCorps tutor in East Hollywood from 2017 to 2019 and served in a government role as a National Hometown Fellow for Lead for America with the City of Arcata in 2021.

When not focusing on news, Berrueta is an avid amateur cinephile having written about films in free time. He also writes poetry, attempting to get through a backlog of video games, enjoys visiting new places along the California Coast, and trying to keep up with the latest music and podcasts.

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