Awash in pink, everyone wants a piece of the ‘Barbie’ movie marketing mania
By ANNE D’INNOCENZIO
AP Retail Writer
NEW YORK (AP) — Pink sauce on that Burger King burger? What about “Barbie-fying” your pet with sweaters and beds with Barbie motifs? If that’s too low-brow, perhaps you’d be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150. Welcome to the wonderful and weird world of “Barbie” movie marketing. Ahead of Friday’s U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere. Experts say all this marketing is only good for the brand. But it’s going to be hard to stand out when the world is awash in pink.
