5 ways TikTok taps into online shopping—and more revenue—on its platform
Future Publishing // Getty Images
5 ways TikTok taps into online shopping—and more revenue—on its platform
Influencers selling crayfish through tiktok live
Jirapong Manustrong // Shutterstock
Built-in shopping features
A phone open to the Shopify login screen
VCG // Getty Images
Live shopping events
A livestreamer selling handbags via TikTok
PixieMe // Shutterstock
E-commerce ads
A screen showing TikTok’s ad management system
monticello // Shutterstock
Lead generation tools
A laptop computer open to Zapier, one of TikTok’s partners for lead generation
Vane Nunes // Shutterstock
Influencer-focused API
An influencer does his makeup while sharing products with his viewers
