Alpine skiing turns to former F1 boss Ecclestone for advice

Published October 22, 2021 12:58 PM

By ERIC WILLEMSEN
Associated Press

SÖLDEN, Austria (AP) — The International Ski Federation is turning to Bernie Ecclestone for advice. FIS hopes the former Formula 1 boss can do the Alpine skiing what he did to car racing in the past. FIS President Johan Eliasch says he has approached Ecclestone to become part of a new advisory board which is intended to help skiing’s governing body shape the future of the sport. Eliasch says Ecclestone “took (F1) from a sport that was not so recognized to a global super sport.” Ecclestone turns 91 next Thursday. Eliasch is hoping that Ecclestone’s experience can help Alpine skiing to improve its global marketing.

Article Topic Follows: AP National Sports

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