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19th Annual Sgt. Magaña toy Drive spreads holiday cheer in east Salinas

Down in East Salinas, a tradition of bringing joy on Christmas morning continues. It was nearly two decades ago when Salinas Police Sgt. Gerry Magaña had the idea.

"This started off as a young patrol officer, a rookie driving around in my patrol car, working Christmas day and seeing kids out on Christmas morning outside, playing on the streets, but they weren't playing with any balls or toys," Sgt. Magaña said.

It was done that Sgt. Magaña, with his own money, would buy toys to give out to children in the community.

Originally it was something Magaña did on his own without any advertising.

But now, in its 19th year, its grown to become an annual part of the holiday season in Salinas with people donating to make sure spirits are bright.

Joining in the fun this year is new Salinas Police Chief Carlos Acosta who is reaching out to families and fostering connection.

"I love to see kids smile during the holiday season and Christmas," Salinas Police Chief Carlos Acosta said. "And this is just a great opportunity to see them speak to the families, speak to kids, talk about sports, talk about what they're doing during their winter break, and let them know that we're a resource.”

The donated toys stuffed the trunk of police car and a whole van to give to children of all ages.

Some even walking away with a new bicycle.

That goes along with the connections created by Sgt. Magaña through this program.

"Now some families have turned it around and will give me presents. And it's a really heartfelt feeling that they give back and - and we're all we're all in this together," Sgt. Magaña said.

Sgt. Magaña hopes that the tradition will continue on long after his time serving with the police in the future.

Article Topic Follows: Salinas
holiday season
monterey county
salinas
salinas police
sgt magana toy drive
toy drive

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Sergio Berrueta

Sergio Berrueta has been in the news for quite awhile going from studying print media to entering the realm of broadcast.

Originally from Bell Gardens, California, in Southeast Los Angeles. Berrueta started his professional news career in Eureka as a newscast producer for North Coast News (now The Northstate’s News) at KAEF ABC 23 in 2022. He pivoted a year later in 2022 going from behind-the-scenes to in front of the camera as a multimedia journalist for Redwood News Channel 3 (KIEM/KVIQ) also in Eureka.

Berrueta studied journalism at Humboldt State University (now Cal Poly Humboldt) earning his Bachelor’s Degree. Berrueta was a staff writer, page editor, social media manager and editor-in-chief of the university’s El Lenador, the only bilingual publication in all of Humboldt County.

Before moving to the North Coast, Berrueta had earned his Associate’s Degree at East Los Angeles College in 2019 after beginning his educational journey in 2012. He also was on staff for the ELAC’s publication, ELAC Campus News, having been a staff writer, page editor, and online editor.

Outside of news experience, Berrueta has also been in education as an AmeriCorps tutor in East Hollywood from 2017 to 2019 and served in a government role as a National Hometown Fellow for Lead for America with the City of Arcata in 2021.

When not focusing on news, Berrueta is an avid amateur cinephile having written about films in free time. He also writes poetry, attempting to get through a backlog of video games, enjoys visiting new places along the California Coast, and trying to keep up with the latest music and podcasts.

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