Pricey pants from 1857 go for $114k, raise Levi’s questions

By SCOTT SONNER
Associated Press

RENO, Nev. (AP) — Pulled from a sunken trunk at an 1857 shipwreck off the coast of North Carolina, work pants that auction officials describe as the oldest known pair of jeans in the world have sold for $114,000.

The white, heavy-duty miner’s pants with a five-button fly were among 270 Gold Rush-era artifacts that sold for a total of nearly $1 million in Reno last weekend, according to Holabird Western American Collections.

There’s disagreement about whether the pricey pants have any ties to the father of modern-day blue jeans, Levi Strauss, as they predate by 16 years the first pair officially manufactured by his San Francisco-based Levi Strauss & Co. in 1873. Some say historical evidence suggests there are links to Strauss, who was a wealthy wholesaler of dry goods at the time, and the pants could be a very early version of what would become the iconic jeans.

But the company’s historian and archive director, Tracey Panek, says any claims about their origin are “speculation.”

“The pants are not Levi’s nor do I believe they are miner’s work pants,” she wrote in an email to The Associated Press.

Regardless of their origin, there’s no denying the pants were made before the S.S. Central America sank in a hurricane on Sept. 12, 1857, packed with passengers who began their journey in San Francisco and were on their way to New York via Panama. And there’s no indication older work pants dating to the Gold Rush-era exist.

“Those miner’s jeans are like the first flag on the moon, a historic moment in history,” said Dwight Manley, managing partner of the California Gold Marketing Group, which owns the artifacts and put them up for auction.

Other auction items that had been entombed for more than a century in the ship’s wreckage 7,200 feet (2,195 meters) below the surface of the Atlantic Ocean included the purser’s keys to the treasure room where tons of Gold Rush coins and assayers ingots were stored. It sold for $103,200.

Tens of millions of dollars worth of gold has been sold since shipwreck recovery began in 1988. But last Saturday marked the first time any artifacts hit the auction block. Another auction is planned in February.

“There has never been anything like the scope of these recovered artifacts, which represented a time capsule of daily life during the Gold Rush,” said Fred Holabird, president of the auction company.

The lid of a Wells Fargo & Co. treasure box believed to be the oldest of its kind went for $99,600. An 1849 Colt pocket pistol sold for $30,000. A $20 gold coin minted in San Francisco in 1856 and later stamped with a Sacramento drug store ad brought $43,200.

Most of the passengers aboard the S.S. Central America left San Francisco on another ship — the S.S. Sonora — and sailed to Panama, where they crossed the isthmus by train before boarding the doomed ship. Of those on board when the S.S. Central America went down, 425 died and 153 were saved.

The unique mix of artifacts from high society San Franciscans to blue-collar workers piqued the interest of historians and collectors alike. The pants came from the trunk of an Oregon man, John Dement, who served in the Mexican-American War.

“At the end of the day, nobody can say these are or are not Levi’s with 100% certainty,” Manley said. But “these are the only known Gold Rush jean … not present in any collection in the world.”

Holabird, considered a Gold Rush-era expert in his over 50 years as a scientist and historian, agreed: “So far, no museum has come forward with another.”

Panek said Levi Strauss & Co. and Jacob Davis, a Reno tailor, received a U.S. Patent in May 1873 for “An Improvement in Fastening Pocket-Openings.” Months later, she said, the company began manufacturing the famous riveted pants — “Levi’s 501 jeans, the first modern blue jean.”

She said before the auction that the shipwreck pants have no company branding — no “patches, buttons or even rivets, the innovation patented in 1873.”

Panek added in emails to AP this week that the pants “are not typical of miner’s work pants in our archives.” She cited the color, “unusual fly design with extra side buttonholes” and the non-denim fabric that’s lighter weight “than cloth used for its earliest riveted clothing.”

Holabird said he told Panek while she examined the pants in Reno last week there was no way to compare them historically or scientifically to those made in 1873.

Everything had changed — the materials, product availability, manufacturing techniques and market distribution — between 1857 and the time Strauss came out with a rivet-enforced pocket, Holabird said. He said Panek didn’t disagree with him.

Levi Strauss & Co. has long maintained that up until 1873, the company was strictly a wholesaler and did no manufacturing of clothing.

Holabird believes the pants were made by a subcontractor for Strauss. He decided to “follow the money — follow the gold” and discovered Strauss’ had a market reach and sales “on a level never seen before.”

“Strauss was the largest single merchant to ship gold out of California in the 1857-1858 period,” Holabird said.

The list of the $1.6 million cargo that left San Francisco on the S.S. Sonora in August 1857 for Panama was topped by Wells Fargo’s $260,300 in gold. Five other big banks were next, followed by Levi Strauss with $76,441. Levi Strauss had at least 14 similar shipments averaging $91,033 each from 1856-58, Holabird said.

“Strauss is selling to every decent-sized dry goods store in the California gold regions, probably hundreds of them — from Shasta to Sonora and beyond,” Holabird said. “This guy was an absolute marketing genius, unforeseen.”

“In short, his huge sales create a cause to be manufactured. He would have to contract with producers for an entire production run.”