Comic Relief launches metaverse fundraiser to fight poverty

By GLENN GAMBOA
AP Business Writer

Can playing more Roblox make your kids more philanthropic? That’s what the nonprofit Comic Relief US hopes, announcing Tuesday its new Kids Relief initiative to encourage giving and community building with a new virtual world on the social gaming platform. The “Kids Relief Presents: Solarpunk Simulator” experience on Roblox will also serve as a fundraiser for Comic Relief’s real-life programs battling poverty in America, especially those empowering young people in that fight. Alison Moore, CEO of Comic Relief US, told The Associated Press that the Roblox virtual world and the entire Kids Relief initiative is designed to “support young people’s ability to drive change.”