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Amazon to make big business changes in EU settlement

KION

By KELVIN CHAN and HALELUYA HADERO
AP Business Writers

Amazon will make major changes to its business practices to end competition probes in Europe by giving customers more visible choices when buying products and, for Prime members, more delivery options. The EU’s executive Commission said Tuesday it accepted the legally binding commitments from Amazon to resolve two antitrust investigations. The deal allows the company to avoid a legal battle with the E.U.’s top antitrust watchdog that could have ended with potentially huge fines. In one big change, the company promised to give products from rival sellers equal visibility in the “buy box,” a premium piece of real estate on its website and app that leads to higher sales.

Article Topic Follows: AP National Business

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