Amazon testing TikTok-style feed on its app, AI firm says

By HALELUYA HADERO
AP Business Writer

NEW YORK (AP) — Amazon appears to be getting the TikTok bug, joining other companies seeking to hold consumers’ attention by introducing replicas of the popular social platform. According to the artificial intelligence firm Watchful Technologies, the e-commerce giant has been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and videos of products posted by other users. Using the feature, called Inspire, customers can like, save and share posts of products, and purchase items directly from the feed. The test doesn’t mean Amazon will roll out the widget to the public in its current form — or at all. An Amazon spokesperson declined to say what the company plans to do.