Walmart shoppers react to possible rise in prices from tariffs

SALINAS, Calif. (KION-TV) -- If you’ve noticed prices creeping up at Walmart lately, you’re not imagining things. The company has announced it will be raising prices even more, pointing directly to new tariffs as the reason.

The increases, which began in April, are increasing and with the back to school season around the corner, shoppers could soon feel even more financial strain.

Walmart shoppers are already starting to adjust how and what they buy, with many saying they may be seeing it in her carts and on their receipts.

"I'm not surprised. With the tariffs going on, I don't go and buy outside of food. I don't buy anything else here because of the price," Howard Davis said.

From groceries to school supplies, rising import costs are hitting everyday items, and shoppers like Robert Gruber are taking notice.

"I watch the prices and I am aware. I live on a fixed income," Robert Gruber said.

He’s noticed small but important changes in what he can afford, especially when it comes to meat.

"I noticed that this is up. I didn't buy any beef today. I probably won't," Robert Gruber said.

Gruber also shared how higher prices are changing his shopping behavior overall.

"I will continue to buy the things that I need to buy. I just may not be the impulse shopper, which means that I will need to start with four items like I did today instead of nine," Robert Gruber said.

The pressure is especially tough for those living on fix incomes.

"The prices do go up here. It makes it harder because I am the senior. I am on a fixed income," Kathleen Cornwell said.

Some shoppers are looking at alternatives to save money as prices at Walmart rise.

"If the prices start going up, sort of look around to see if you're in the other places that were more affordable," Donald Meeks said.

Now, many are planning more carefully before they shop.

"Now I make a list and I only get what's on my list," Kathleen Cornwell said.

Others are turning to online shopping to compare deals.

"I shop online for a better price. I don't feel like going to one supplier," Howard Davis said.

Walmart executives are warning that more price bumps could hit during the upcoming back-to-school shopping season, especially in June and July.