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The Three Wise Men delivered gifts to East Salinas Sunday

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Published 7:19 PM

Story by Sandra Santos, translated by Sergio Berrueta

SALINAS, Calif. (KMUV-TV) -- Several organizations in Monterey County came together to celebrate Dia de Los Reyes by giving away more than 700 toys in Salinas. Families throughout East Salinas came together on Sunday to meet the three wise men. 

The tradition is celebrated in southern Mexico and parts of Latin America. According to tradition, on January 6, three wise men are expected to visit homes bringing toys and gifts.

In Mexico, children and families prepare to receive gifts from the Three Wise Men the night before. Children will also place a pair of shoes near the Christmas tree or the entrance of their doors waiting to wake up and see what gifts the Three Wise Men.

The Three Wise Men are an important part of the Christmas holiday as much as Santa Claus is for children in the United States. Yet, the Mexican tradition is connected spiritually since the Three Wise Men traveled to deliver gold, frankincense, and myrrh to Jesus in Bethlehem during his birth.

Along with this celebration is the sharing of the Rosca de Reyes or Kings’ Cake. Inside the rosca is the child of God and the person who finds him, has to hold a feast on February 2, the day of La Candelaria. These celebrations are more than a Mexican tradition as they are rooted in the Catholic religion.

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Sergio Berrueta

Sergio Berrueta has been in the news for quite awhile going from studying print media to entering the realm of broadcast.

Originally from Bell Gardens, California, in Southeast Los Angeles. Berrueta started his professional news career in Eureka as a newscast producer for North Coast News (now The Northstate’s News) at KAEF ABC 23 in 2022. He pivoted a year later in 2022 going from behind-the-scenes to in front of the camera as a multimedia journalist for Redwood News Channel 3 (KIEM/KVIQ) also in Eureka.

Berrueta studied journalism at Humboldt State University (now Cal Poly Humboldt) earning his Bachelor’s Degree. Berrueta was a staff writer, page editor, social media manager and editor-in-chief of the university’s El Lenador, the only bilingual publication in all of Humboldt County.

Before moving to the North Coast, Berrueta had earned his Associate’s Degree at East Los Angeles College in 2019 after beginning his educational journey in 2012. He also was on staff for the ELAC’s publication, ELAC Campus News, having been a staff writer, page editor, and online editor.

Outside of news experience, Berrueta has also been in education as an AmeriCorps tutor in East Hollywood from 2017 to 2019 and served in a government role as a National Hometown Fellow for Lead for America with the City of Arcata in 2021.

When not focusing on news, Berrueta is an avid amateur cinephile having written about films in free time. He also writes poetry, attempting to get through a backlog of video games, enjoys visiting new places along the California Coast, and trying to keep up with the latest music and podcasts.

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