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Better Ask Barry: How are Super Bowl tickets sold?


SALINAS, Calif (KION) Everything is super-sized for a Super Bowl, especially ticket prices.

The average fan (without corporate connections) will shell out thousands of dollars for a single seat at Super Bowl LIV, Feb. 2, at Miami’s Hard Rock Stadium.

If you're determined to go, here's how the NFL handles the ticket process:

Typically, each of the two Super Bowl teams receive 17.5 percent of the available tickets. That's 35 percent right there. Teams usually offer them to sponsors, employees, and players' families.

The host team (this year, the Miami Dolphins) gets 5 percent.

Each of the 29 remaining NFL team gets 1.2 percent, for a total of 34.8 percent.

The remaining tickets (25.2 percent) are held by the NFL league office. It sells them to sponsors and media partners.

The rest are sold through NFL On Location, the NFL's hospitality partner, which offers packages that include tickets, parties and meet-and-greets. Those start at just under $4,500.

You can also find tickets on the secondary market, at ticket sites like StubHub and SeatGeek.

According to SeatGeek, the most expensive seat is priced at over $70,000. We searched for a single 50-yard line seat and found several listings starting at $23,500.

Travel and hotel accommodations will add to the cost of a Super Bowl trip, unless you were lucky enough to win an online contest sponsored by Marriott.

The winner and three guests will spend Saturday night in a specially remodeled luxury suite overlooking the field.

Super Bowl tickets have been expensive for awhile, but that wasn't always the case.

In 1967, before it was called the Super Bowl, tickets to the first NFL-AFL Championship game cost an average of $10 and the game wasn’t close to a sell-out.

Better Ask Barry / Sports / Top Stories

Barry Brown

Barry Brown is an anchor and reporter at KION News Channel 5/46.


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