Lady Gaga asks Californians to save water in new public service announcement

Pop star Lady Gaga has released a public service announcement asking Californians to help save water during the state’s drought.

It’s in partnership with the state’s drought awareness program, Save Our Water.

It marks the launch of a new public awareness campaign from Save Our Water urging Californians to join the effort to undertake extraordinary conservation efforts. Additional campaign materials will be released by Save Our Water through the end of the month, including digital and social media ads, lawn signs, billboards and radio ads.

“We’re thrilled Lady Gaga has joined the effort to Save Our Water,” said Mark Cowin, director of the California Department of Water Resources. “Conservation has always been a Californian value, but in this drought regular conservation isn’t enough — we must take extraordinary measures to save water.”

In April, Lady Gaga came under fire for reportedly wasting gallons of water during a video shoot at Hearst Castle in San Simeon.