Pioneering Anchor Brewing Co. to halt operations after 127 years with beer sales in decline

By MICHELLE CHAPMAN
AP Business Writer

San Francisco’s 127-year-old Anchor Brewing Co. will shut down and liquidate after years of declining sales, citing tough economic conditions.

Anchor was trailblazer in the U.S., brewing craft beers in the 1970s when most Americans were loyal to a handful of major brands. Its unique brewing techniques ignited demand beyond the city borders of San Francisco and became a sought-after prize by beer geeks everywhere.

In recent years, however, beer makers have faced increasing difficulty turning a profit with a proliferation of canned cocktails, crafted drinks, spirits and wines. Lockdowns during the COVID-19 pandemic pressured brewers further.

Last year, overall beer sales volume slid 3.1% in the U.S., according to the Brewers Association. Craft brewer sales volume was up 0.1% during the period, but imports are rising.

“We recognize the importance and historic significance of Anchor to San Francisco and to the craft brewing industry, but the impacts of the pandemic, inflation, especially in San Francisco, and a highly competitive market left the company with no option but to make this sad decision to cease operations,” said brewery spokesperson Sam Singer in a written statement Wednesday.

Anchor Brewing teetered near insolvency in the 1960s when it was acquired by a Stanford University grad, Fritz Maytag. Maytag implemented new brewing practices such as dry hopping, and began bottling the beer in 1971, according to the brewer.

By the mid 1970s Anchor Brewing had assembled a solid portfolio of respected brews including Anchor Porter, Liberty Ale, Old Foghorn Barleywine Ale, and its first annual Christmas Ale, which became a holiday tradition in locales far from San Francisco.

Jeff Alworth, author of The Beer Bible, said in a blog Wednesday that Maytag “sparked a revival in small-scale brewing” that would transform the industry and give the emerging craft brewing industry its ethos and attitude.

“He had this approach to beer, which was, ‘We’re going to use traditional ingredients and we’re going to use traditional methods and we’re going to be defiant as we do it and we’re going to be hyper-local,’” Alworth said. “It served as a blueprint.”

Anchor Brewing was sold to the Japanese brewer Sapporo in 2017 and it decided to discontinue the brand as sales slid.

Anchor said that it made repeated efforts over the past year to find buyers for the brewery and its brands, but that it was unable to find one. The company said that it is still possible that a buyer will come forward as part of the liquidation process.

Anchor recently announced that it would limit sales of its beers to California and that it would cut production of its Anchor Christmas Ale, a popular beer in many parts of the country, in an effort to cut costs.

The company has stopped brewing and will continue packaging and distributing the beer on hand while available or through around the end of the month.

Anchor Public Taps will remain open temporarily, selling remaining inventory, including a small volume of 2023 Anchor Christmas Ale, which was brewed prior to the company’s recent decision to cancel the nationwide release.

The brewer is giving employees a 60-day notice and plans to provide transition support and separation packages.

“Anchor has invested great passion and significant resources into the company,” Singer said. “Unfortunately, today’s economic pressures have made the business no longer sustainable, and we had to make the heartbreaking decision to cease operations.”

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AP reporter Janie Har contributed from San Francisco.