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New promotional video aimed at attracting UK visitors to Santa Cruz

A new commercial campaign is aimed at showcasing Santa Cruz County and its attractions to the world — with a particular focus on those in the United Kingdom.

In an effort to attract international visitors, the Visitors Council and Brand USA teamed up for a new promotional video shoot this week. Among the locations visited was the Picnic Basket, a cafe and restaurant located down near the Santa Cruz Beach Boardwalk operated by the owners of the popular The Penny Ice Creamery.

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