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New street sweeping pilot program launches in Santa Cruz

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SANTA CRUZ, Calif. (KION-TV) -- A new street-sweeping pilot program is launching in Santa Cruz with new "No Parking zones" signs in six different areas.

The program will have temporary limited parking on different alternating days on Tuesdays, Wednesdays, Thursdays and Fridays from 5 a.m. to 7 a.m.

Vehicles found in violation after March 4 will be subject to citations and possible removal.

With the new program, the City hopes to follow the state stormwater regulations and enhance street cleanliness.

Moderate trash levels were found in a recent report from the Regional Water Quality Control Board along the Harvey West area, the Ocean Street corridor, Soquel Avenue, Water Street, Delaware Avenue and the Mission Street Extension area.

While areas selected already have regular sweeps, Santa Cruz stated that "parked cars often impede access to the curb and bike lane, where trash tends to accumulate."

Six zones will cover different parts of Santa Cruz:

  • Zone 1: Harvey West Area (Wednesday - Green)
    - Encinal from River Street to Du Bois St. (30 spaces)
    - Du Bois St. to Harvey West Blvd. (23 spaces)
    - Harvey West Blvd to Coral St. (58 spaces)
    - Coral St. to River St. (68 spaces)
  • Zone 2 - Harvey West Area (Fridays - Red)
    Coral St. from River St. to Harvey West Blvd (30 spaces)
    Harvey West Blvd from Coral St.to Du Bois (61 spaces)
    Du Bois St. from Harvey West Blvd. to Encinal St. (30 spaces)
    Encinal to River Street (28 spaces)
  • Zone 3 - East Side Area (Tuesdays - Yellow)
    Ocean Street from Ocean St. Extension to Soquel Ave. (66 spaces)
    Soquel Ave to Morrissey Blvd. (80 spaces)
    Water St. from Morrissey Blvd. to North Branciforte Ave. (43 spaces)
  • Zone 4 - East Side Area (Thursdays - Blue)
    Water St. from Market Street. to Poplar Avenue (41 spaces)
    Soquel Ave from Poplar Ave to Ocean St. (46 spaces)
    Ocean Street from Soquel Ave. to Plymouth St. (50 spaces)
  • Zone 5 - West Side Area (Tuesdays -Yellow)
    Mission Street Extension from Swift Street to Natural Bridges Dr. (67 spaces)
    Natural Bridges Dr. to Delaware Ave. (80 spaces)
    Delaware Ave. from Shaffer Rd to Swift St. (140 spaces)
    Swanton Blvd from Delaware Ave to West Cliff Dr. (79 spaces)
  • Zone 6 - West Side Area (Thursdays - Blue)
    Natural Bridges Dr. from Delaware Ave. to Mission St. Extension (66 spaces)
    Mission St. from Western Dr. to Swift St. (77 spaces)
    Delaware Ave. From Swift St. to Shaffer Rd. (147 spaces)
    Swanton Blvd. from West Cliff Drive to Delaware Ave. (45 spaces)
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Sergio Berrueta

Sergio Berrueta has been in the news for quite awhile going from studying print media to entering the realm of broadcast.

Originally from Bell Gardens, California, in Southeast Los Angeles. Berrueta started his professional news career in Eureka as a newscast producer for North Coast News (now The Northstate’s News) at KAEF ABC 23 in 2022. He pivoted a year later in 2022 going from behind-the-scenes to in front of the camera as a multimedia journalist for Redwood News Channel 3 (KIEM/KVIQ) also in Eureka.

Berrueta studied journalism at Humboldt State University (now Cal Poly Humboldt) earning his Bachelor’s Degree. Berrueta was a staff writer, page editor, social media manager and editor-in-chief of the university’s El Lenador, the only bilingual publication in all of Humboldt County.

Before moving to the North Coast, Berrueta had earned his Associate’s Degree at East Los Angeles College in 2019 after beginning his educational journey in 2012. He also was on staff for the ELAC’s publication, ELAC Campus News, having been a staff writer, page editor, and online editor.

Outside of news experience, Berrueta has also been in education as an AmeriCorps tutor in East Hollywood from 2017 to 2019 and served in a government role as a National Hometown Fellow for Lead for America with the City of Arcata in 2021.

When not focusing on news, Berrueta is an avid amateur cinephile having written about films in free time. He also writes poetry, attempting to get through a backlog of video games, enjoys visiting new places along the California Coast, and trying to keep up with the latest music and podcasts.

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