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Local bakeries prepare days in advance in order to meet demand for La Rosca de Reyes

Story by Sandra Santos, translated by Sergio Berrueta

MONTEREY COUNTY, Calif. (KMUV-TV) -- Families across the Central Coast headed to local bakeries to buy the traditional Rosca de Reyes or King’s Bread. Sharing the bread is part of the celebration of Dia de Los Tres Reyes Magos known as Three King’s Day.

One of the bakeries, Panaderia Tres Hermanos in Salinas, has been following the tradition for 25 years. In these last few days, the bakery has made more than 3,000 roscas at their Alisal location, but expect that number to get higher by day's end. There are four locations of Panaderia Tres Hermanos in Salinas, one in Watsonville and a new location in Soledad that opened two weeks ago.

According to the Mexican government, the rosca is a tradition from Europe originating from the Spanish and taking root in Mexico. It commemorates the last days of the Christmas holiday season with a visit from the Three Wise Men to the child of God.

The origins behind the rosca itself depend on the region, but the circular shape represents a cycle’s end and another beginning. In some traditions, it represents the crown of the Kings with the candies baked onto the bread representing the jewels. The rosca also hides the child of God within the bread and, according to beliefs, whoever discovers the child, should share a feast with guests on February 2, the day of La Candelaria. The rosca also represents abundance according to the Mexican government.

According to data from Mexico’s Agri-food and Fisheries Information Service, the most common fruits to decorate the rosca include oranges, lemons, figs, and cherries. In the United States, this adoption of the tradition has led bakeries to prepare days or even months in advance before January 6th.

Another local bakery in Salinas, La Soledad, has been preparing their roscas for more than 20 years with acitrones (candied cactus), eggs and powdered sugar. These roscas are made differently from the typical, closer to a style found in Southern Mexico from the state of Oaxaca. They are decorated with the acitrones instead of the usual ate (candied fruit) candy. Figs, prunes and raisin also adorn the yolk bread used to create the roscas.

Panaderia La Soledad says they make hundreds of these roscas days prior to January 6 as many families travel from other cities to buy this style of roscas. Like other bakeries in the region, they will continue to make hundreds of these roscas to meet the demand for the holiday.

Article Topic Follows: News
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monterey county
panaderia
rosca
rosca de reyes
salinas
soledad
three kings day

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Sergio Berrueta

Sergio Berrueta has been in the news for quite awhile going from studying print media to entering the realm of broadcast.

Originally from Bell Gardens, California, in Southeast Los Angeles. Berrueta started his professional news career in Eureka as a newscast producer for North Coast News (now The Northstate’s News) at KAEF ABC 23 in 2022. He pivoted a year later in 2022 going from behind-the-scenes to in front of the camera as a multimedia journalist for Redwood News Channel 3 (KIEM/KVIQ) also in Eureka.

Berrueta studied journalism at Humboldt State University (now Cal Poly Humboldt) earning his Bachelor’s Degree. Berrueta was a staff writer, page editor, social media manager and editor-in-chief of the university’s El Lenador, the only bilingual publication in all of Humboldt County.

Before moving to the North Coast, Berrueta had earned his Associate’s Degree at East Los Angeles College in 2019 after beginning his educational journey in 2012. He also was on staff for the ELAC’s publication, ELAC Campus News, having been a staff writer, page editor, and online editor.

Outside of news experience, Berrueta has also been in education as an AmeriCorps tutor in East Hollywood from 2017 to 2019 and served in a government role as a National Hometown Fellow for Lead for America with the City of Arcata in 2021.

When not focusing on news, Berrueta is an avid amateur cinephile having written about films in free time. He also writes poetry, attempting to get through a backlog of video games, enjoys visiting new places along the California Coast, and trying to keep up with the latest music and podcasts.

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