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Starbuck baristas in Scotts Valley vote in favor on unionization

SCOTTS VALLEY, Calif. (KION-TV) -- Starbucks baristas from the Mt. Hermon Road and SkyPark location in Scotts Valley have voted to unionize over the weekend.

The workers voted 15-3 in an election to join Starbucks Workers United, making them the 49th store to do so.

"This win proves the power of solidarity, and we’re ready to fight for the respect, support, and working conditions we deserve,” Scotts Valley barista Serrana Cypret said.

Starbucks Workers United began in August 2021 after several Starbucks stores in Buffalo, New York voted to unionize.

The vote comes as Starbucks and the Workers Union are set to hold a bargaining meeting with a mediator present after more than 300 stores closed on Christmas Eve in part of a strike against the coffee chain.

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Sergio Berrueta

Sergio Berrueta has been in the news for quite awhile going from studying print media to entering the realm of broadcast.

Originally from Bell Gardens, California, in Southeast Los Angeles. Berrueta started his professional news career in Eureka as a newscast producer for North Coast News (now The Northstate’s News) at KAEF ABC 23 in 2022. He pivoted a year later in 2022 going from behind-the-scenes to in front of the camera as a multimedia journalist for Redwood News Channel 3 (KIEM/KVIQ) also in Eureka.

Berrueta studied journalism at Humboldt State University (now Cal Poly Humboldt) earning his Bachelor’s Degree. Berrueta was a staff writer, page editor, social media manager and editor-in-chief of the university’s El Lenador, the only bilingual publication in all of Humboldt County.

Before moving to the North Coast, Berrueta had earned his Associate’s Degree at East Los Angeles College in 2019 after beginning his educational journey in 2012. He also was on staff for the ELAC’s publication, ELAC Campus News, having been a staff writer, page editor, and online editor.

Outside of news experience, Berrueta has also been in education as an AmeriCorps tutor in East Hollywood from 2017 to 2019 and served in a government role as a National Hometown Fellow for Lead for America with the City of Arcata in 2021.

When not focusing on news, Berrueta is an avid amateur cinephile having written about films in free time. He also writes poetry, attempting to get through a backlog of video games, enjoys visiting new places along the California Coast, and trying to keep up with the latest music and podcasts.

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