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Hollister City Council approves return of Independence Bike Rally

HOLLISTER, Calif. (KION) -- Hollister City Council has unanimously approved the return of the Independence Bike Rally for this year during a special meeting on Tuesday night.

The rally has not been held in the city of Hollister since 2018. The Independence Bike Rally was first started in 1947.

Johnny's Bar & Grill owner Peter Lago spoke at the meeting speaking about how the rally would be beneficial to the city.

"If you're wondering if it's just we, the people, or just business owners, it is in fact every single business in San Benito Street wants this rally back," Lago said.

City Councilmember Rudy Picha voiced his support of the rally at the meeting with hopes that it can be done safely.

"I'm very optimistic that it can and I can see this being a very powerful thing for our local businesses," Picha said.

City Councilmember Rolan Resendiz also proposed a motion that to ask Amazon to sponsor the fireworks show due to the company having a warehouse in Hollister.

One of the main concerns about bringing the rally back was security. Next steps include working with the Hollister Police Department to secure security services and finalize an event security plan along with completing a contract with Roadshow, Inc. for promotion.

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Sergio Berrueta

Sergio Berrueta has been in the news for quite awhile going from studying print media to entering the realm of broadcast.

Originally from Bell Gardens, California, in Southeast Los Angeles. Berrueta started his professional news career in Eureka as a newscast producer for North Coast News (now The Northstate’s News) at KAEF ABC 23 in 2022. He pivoted a year later in 2022 going from behind-the-scenes to in front of the camera as a multimedia journalist for Redwood News Channel 3 (KIEM/KVIQ) also in Eureka.

Berrueta studied journalism at Humboldt State University (now Cal Poly Humboldt) earning his Bachelor’s Degree. Berrueta was a staff writer, page editor, social media manager and editor-in-chief of the university’s El Lenador, the only bilingual publication in all of Humboldt County.

Before moving to the North Coast, Berrueta had earned his Associate’s Degree at East Los Angeles College in 2019 after beginning his educational journey in 2012. He also was on staff for the ELAC’s publication, ELAC Campus News, having been a staff writer, page editor, and online editor.

Outside of news experience, Berrueta has also been in education as an AmeriCorps tutor in East Hollywood from 2017 to 2019 and served in a government role as a National Hometown Fellow for Lead for America with the City of Arcata in 2021.

When not focusing on news, Berrueta is an avid amateur cinephile having written about films in free time. He also writes poetry, attempting to get through a backlog of video games, enjoys visiting new places along the California Coast, and trying to keep up with the latest music and podcasts.

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