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Santa Cruz Wharf business reeling with impacts during holiday season

SANTA CRUZ, Calif. -- The Santa Cruz Wharf, once a destination for tourists for the holiday season, remains closed.

Main and Cowell Beaches are open, but some visitors are missing out on their favorite shops.

"Every year, it's a really special place for my fiancé as well. His family comes here all the time and we usually eat at Stagnaro's and have dinner there to kind of represent the family," tourist Amanda Titus said.

“I remember coming up here every day getting food over there, have relaxation. For it to be gone, it’s definitely a shock," surfer Raymond Brown said.

Restaurants and bars on the Wharf unable to cash in on the foot traffic.

Vino By The Sea staff saying they're taking the hit so far.

“I had estimated, including new year's, it would have been about $20,000 lost from not being able to open this week," owner Ana Wold said. "If I take new year's out of it, we're probably looking at about $10,000 lost from not being able to open."

Ana Wold says she placed inventory online for sale to deliver to customers during the closure.

Wold has owned the business for four years, bringing in customers for wine tasting and pairings to ring in the holiday season.

"We always opened for our regulars who don't have family and don't have a family to go visit,” Wold said.

Vino By The Sea will take their traditional New Year's Eve party from here by the wharf to Portuguese Hall of Santa Cruz to continue to ring in the New Year.

"A customer actually reached out to me and suggested that and I called and they were willing to work with me and they gave us a discount on the rental space," Wold said.

As for the status of the Wharf, inspections are expected this week to see when businesses will be able to reopen once more.

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Sergio Berrueta

Sergio Berrueta has been in the news for quite awhile going from studying print media to entering the realm of broadcast.

Originally from Bell Gardens, California, in Southeast Los Angeles. Berrueta started his professional news career in Eureka as a newscast producer for North Coast News (now The Northstate’s News) at KAEF ABC 23 in 2022. He pivoted a year later in 2022 going from behind-the-scenes to in front of the camera as a multimedia journalist for Redwood News Channel 3 (KIEM/KVIQ) also in Eureka.

Berrueta studied journalism at Humboldt State University (now Cal Poly Humboldt) earning his Bachelor’s Degree. Berrueta was a staff writer, page editor, social media manager and editor-in-chief of the university’s El Lenador, the only bilingual publication in all of Humboldt County.

Before moving to the North Coast, Berrueta had earned his Associate’s Degree at East Los Angeles College in 2019 after beginning his educational journey in 2012. He also was on staff for the ELAC’s publication, ELAC Campus News, having been a staff writer, page editor, and online editor.

Outside of news experience, Berrueta has also been in education as an AmeriCorps tutor in East Hollywood from 2017 to 2019 and served in a government role as a National Hometown Fellow for Lead for America with the City of Arcata in 2021.

When not focusing on news, Berrueta is an avid amateur cinephile having written about films in free time. He also writes poetry, attempting to get through a backlog of video games, enjoys visiting new places along the California Coast, and trying to keep up with the latest music and podcasts.

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